Facebook is widely praised world over as a powerful social networking site. Recently, it has launched the ‘Like Buttons’. It is considered to be one of the most brilliant innovations. Social networking sites have the power of generating brand awareness, customer engagement, reputation management, client retention and new customer acquisition. The demand for Facebook Application Development and Facebook Integration with Php has increased by leaps and bounds in the past few years. Businesses around the world are leveraging the power of social sites to promote their goods and services.

Facebook has changed the idea of becoming a fan. Now one can like or recommend a fan page to his/her friends. It is the same thing as your choice to like something is noted on your wall. You, can, now start sharing your likes from anywhere on the web. Business owners have started installing the FB like button on web sites, blog posts and in reference to individual items and products to attract more customers.

When a user visits a third-party website and clicks on an embedded “Like” button, a link to that page is added to that user’s Facebook profile. The link is also shared with that user’s friends. The best thing for those third-party websites is that, after a user clicks “Like,” Facebook allows the owner of that website to update that user with links and photos in his or her News Feed.

The Like button lets a user share content with friends on Facebook. When the user clicks the Like button on a website, a story appears in the user’s friends’ News Feed with a link back to the website. There are many ways to attach a Like Button to a website. Facebook has easy to follow instructions for putting the button on a webpage, email or attachment. By placing a Like Button on various things and sending them out to friends, one is helping to spread the word about a website, company, cause or happening.

The Like Button helps the cause and other instances appear on each of the friend’s friends page’s where even more people will see the website connection or event. Adding the Facebook Like button helps in getting a higher search engine ranking and will help generate more traffic. Moreover, it is a very efficient marketing tool as it acts like a word of mouth. It shares the word about a product, service or website.

The Like button is a social plugin and one of the most important among Facebook’s existing plugins. Add some code to your site and the button becomes “personalized” for any visitor to your site who clicks. It allows the visitor to post a direct link to your website on their Facebook profile. It is extremely easy to connect with users and start marketing your website worldwide once you decide to integrate your website with the Facebook Like button.