Why Search Engine Optimization wins the battle against Paid Advertising?

SEO basically means optimizing the results of a person’s search on the web to lead to your website. SEO is a specialized search engine optimization which is a process to increase your website rank against specific keywords or search terms which are used by many visitors on Internet. It is is all about optimizing a website by using specific keywords as against paid advertising in which you have to pay a considerable amount of money to promote your site.

Three word searches, apt for getting higher web traffic – a latest study reveals

A recent research undertaken by Chitika, a renowned online ad agency, reveals amazing results regarding the usage of words for online search purposes. According to the research, most of the traffic, as much as 26% comes from three word searches. The organization recorded a whopping 41,103,579 impressions of organic search traffic coming to their site.