Search Engine Optimization is one of the most crucial parts of website building. Before designing a website, here are some seo terms which you should be aware of .
- Search Algorithm
This is Google’s search algorithm, which is used to find the most relevant web pages for any search query. The algorithm considers over 200 factors.
Known as Search Engine Results Page, it is the page you’ll get when you search for a specific keyword on any search engine. Remember, the amount of search traffic your website receives depends on the rankings it will have inside the SERPs.
This is a hyperlink on other website directing to your website. It is important for SEO as they directly affect the PageRank of any web page, through its search ranks.
- Search Engine Marketing
This means promotion of products and services with the help of search engines. It consists of two parts Search Engine Optimization, and Pay-Per-Click.
This is an algorithm used by Google, to estimate the importance of pages around the web. If the no. of links to a page is higher, it is considered more important.
The nofollow tag is the method of informing a search engine for not counting some of the links to pages as “votes” with reference to that content.
- Title Tag
It is the title of a web page, and is considered to be one of the most important factors inside Google’s search algorithm. Having a unique title tag containing main keywords of page is suggested.
- Meta Tags
Similar to title tag, these are used to give search engines more information regarding the content of your pages.
- Keyword Density
It is the ratio of the word that is being searched for (the keyword) in opposition to the total number of words appearing on your web page. For instance, your keyword occurs only once in a page of one thousand words, it has a lower keyword density than a keyword that occurs five times in a page of same length.
- Keyword Stuffing
Other than keyword density, keyword stuffing is also important. Where webmasters artificially increase the keyword density inside their websites. That can be penalized.
It is a piece of content published on a website or blog for attracting many of the backlinks.
- Link Farm
Link farm is collection of websites where every website links to other website, for increasing PageRank artificially. This process is called spamming.
- Anchor Text
It is mainly a text of a backlink, which can be clicked on the web page. Keyword rich anchor texts will help with SEO because Google will relate all the keywords with the content of your website.
Sandbox is used by google as an index, to place new websites. While using sandbox, new websites will not appear in the search results for normal search queries. When google verifies the website, it includes it into the main index from sandbox.
This file is placed in the root of the domain and used to inform search bots about the structure of the website. You can block any specific robots and block the access to some folders inside the website with the robots.txt file.
Cloaking is done to get the PageRank for specific keywords. Thus, the incoming traffic can be used for promoting unrelated products or services. However, this is also called spamming, which is penalize by many of the search engines. A same web page can show different content to search engines and to human visitors.
- Duplicate Content
This refers to content across domains that either fully matches or quite similar. Avoid such duplicates for your website.
- Canonical URL
Canonical URL is the URL into which another name for the same website is specified in a standard canonical representation.
- Web Crawler
It is a computer program that will browse the web without using search engines for discovering new links and pages.
- Link Sculpting
Directing any link within your own website is Link Sculpting. Nofollow tag can be used for link sculpting as it prevents Google to take a note of the link.
It is always better to have sound knowledge of SEO terms before optimizing your website for increasing its PageRank. Above is the list of terms that can help for better optimization of your website.