- Search Algorithm
This is Google’s search algorithm which is used to find the most relevant web pages for any search query. The algorithm considers over 200 factors.
Known as Search Engine Results Page, it the page you’ll get when you search for a specific keyword on Google or on other search engines. Remember, the amount of search traffic your website receives depends on the rankings it will have inside the SERPs.
This is an hyperlink on another website pointing back to your own website. These are important for SEO because they affect directly the PageRank of any web page, influencing its search rankings.
- Search Engine Marketing
This means promotion of products and services with the help of search engines. It consists of two parts Search Engine Optimization, and Pay-Per-Click.
This is an algorithm which Google uses to estimate the relative important of pages around the web. The purpose behind the algorithm is that a link from page A to page B can be seen as a vote of trust from page A to page B.
Used by website owners to signal to Google that they don’t endorse the website they are linking to. This can happen either when the link is created by the users themselves (e.g., blog comments), or when the link was paid for (e.g., sponsors and advertisers).
- Title Tag
It is the title of a web page, and is considered to be one of the most important factors inside Google’s search algorithm. Have a unique title tag containing main keywords of page.
- Meta Tags
Similar to title tag, these are used to give search engines more information regarding the content of your pages.
- Keyword Density
It is the ratio of the word that is being searched for (the keyword) in opposition to the total number of words appearing on your web page. For instance, your keyword occurs only once in a page of one thousand words, it has a lower keyword density than a keyword that occurs five times in a page of same length.
- Keyword Stuffing
Besides keyword density, keyword stuffing is also important. Herein, webmasters artificially increase the keyword density inside their websites. It can get your penalized.
- Link Sculpting
With the help of nofollow attribute webmasters were able to channel the flow of PageRank within their websites, thus increasing the search rankings of desired pages. However, this is no longer effective as Google recently change how it handles the nofollow attribute.
It is a piece of web content published on a website or blog with the goal of attracting as many backlinks as possible.
- Link farm
Basically, link farm is group of websites where every website links to every other website, with the purpose of artificially increasing the PageRank of all the sites in the farm. Today, it is viewed as spamming.
- Anchor text
It is the text of a backlink which is click able on the web page. Having keyword rich anchor texts help with SEO because Google will associate these keywords with the content of your website.
Google uses sandbox, an index, to place new found websites. When websites are on the sandbox, they won’t appear in the search results for normal search queries. Once Google verifies that the website is legitimate, it will move it out of the sandbox and into the main index.
It is a file, placed in the root of the domain used for informing search bots about the structure of the website. For instance, via the robots.txt file it’s possible to block specific search robots and to restrict the access to specific folders of section inside the website.
The main aim of cloaking is to get the page ranked for specific keywords, and then use the incoming traffic to promote unrelated products or services. However, this is also called spamming and can land you in trouble as (most) search engines will penalize your website for doing this. In cloaking, a same web page shows different content to search engines and to human visitors.
- Duplicate Content
This refers to substantive blocks of content within or across domains that either completely matches other content or are appreciably similar. Avoid having duplicate content on your website.
- Canonical URL
Basically, canalization is conversion of data that has more than one possible representation into a “standard” canonical representation. A canonical URL is the standard URL for accessing a specific page within your website.
- Web Crawler
Also referred to as search bot or spider, it’s a computer program that browses the web on behalf of search engines, trying to discover new links and new pages.
Search Engine Optimization is one of the most crucial parts of website building. Before designing a website, here are some seo terms which you should be aware of —