Magento has in-built SEO features, but to boost the ranking of your store, you need to aware of its CMS functionalities. Having knowledge of it will help you change the configuration settings. Besides the mentioned tips, you can also use SEO plug-ins and extensions available for Magento store. These can be of great help to you in managing all your SEO activities without making changes in the internal files, thus gives you ease to optimize your site without putting your hands in the complex coding.