Why your website need content management system

The potential advantages of an online market have created a drive for small businesses to create an online presence. Many, however, simply have a website designed, and stop there, without realizing the true potential and maximizing the real value their site has to offer. If you have a website, you either have a content management system at the heart of it, or you have a fairly static site. If you don’t yet have a content management system driving your site, you may wonder why you need it.

Your site complexity has exploded. Dynamic content of all kinds is assembled on the fly from back-end databases and middle-tier application servers, coded in multiple scripts and languages. Now, your humble Web site is a portal and a place of business–not just a showcase or information repository. Your site content must be updated instantly and constantly, and the site must be up all the time–with zero tolerance for errors and bad information, from any source. As your sites become more critical and complex, you need tools to automate management of your website and here Web Content Management plays an important role. As their name implies, Content Management Systems / CMS are software packages that make website maintenance more systematic and (in theory) easier.

A CMS is used for:

Managing content: define, create, organize, secure and search
Separate content from presentation: define templates
Publishing Web content such as web pages
Facilitate Data entry (into and from a database)
Business Workflow
Content versioning
internationalization/localization: different versions of content and/or templates automatically presented to users in their own language
Support multiple versions of the site for various browsers, but with only one copy of the content

There are many reasons to employ a content management system. Depending on the size and nature of your organization, you are likely to find additional advantages for employing such a solution.

Non-technical people can update content
To make your website information up-to-date you need to hire a professional designer or programmer to change the content or image or any form of data. A content management system allows anyone who can use a word processor and has some basic computer literacy, to update their website.
It costs less
This may sound strange when you consider that it will always cost more to have a content management system built into your website. Of course the cost benefit isn’t the up-front development cost, its value is in not having to pay a developer to manually make changes to the site, which of course is very costly, and time consuming.
Separation of content from code
A good content management system will allow you to completely overhaul the presentation and application logic of your site, while maintaining your content in perfect separation from the mechanics of the rest of the site. The separation of content from code improves productivity of technology professionals, as the design templates can be reused and the existing ones can be easily edited and content creators can focus on developing the content.
Upgradeability and maintainability
Because a well-developed content management system is designed to play nicely with the rest of the site, you can upgrade the content management system, or make changes to it, without affecting the rest of the site. In fact, as long as the API (application programming interface or protocol for communication with the site) remains the same, you can completely replace your content management system with a new one.

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